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A passionate product designer dedicated to creating meaningful digital experiences that make a difference.
I help companies create user-centered products that solve real problems and drive business growth through thoughtful design and research.
About
I'm a product designer with 9+ years of experience creating digital products for startups and established companies. I specialize in product design, interaction design, and design systems.
My approach combines data-driven insights with human-centered design principles to create products that are not only beautiful but also functional and accessible.
Download CV2022–Now
Freelance DesignerFreelanceDesign systems, DesignOps and product design (dashboards, apps, landings, e-commerce, low/no-code) for clients in the US, UK, the Netherlands and beyond, including the ILO (UN), Vistra, Össur, Veridas, Feedly, Festy, MemoMate and Homii.
2023–2026
Figma CollaboratorFriends of Figma, PortugalCo-organised Layers, the annual conference on design systems, DesignOps and product design, and spoke at and supported Friends of Figma events in person and online.
2022–2025
Senior Design Systems and Product DesignerBumbleCosmos, the design system behind Bumble and Badoo: Figma component libraries and toolkits, DesignOps processes and adoption training. I led the design of the token model (core, semantic and component tokens in Tokens Studio) for every brand.
2021–2025
TeacherMrMarcel SchoolTaught the Design Systems course (tokens, styles, components, governance and documentation), its advanced in-company version, and design systems within the Digital Product Design course.
2022–2024
TeacherUXER SchoolTaught the Design Systems specialisation: building systems that scale products, and planning their implementation and adoption in real projects.
2021–2022
Senior Product & Systems DesignerSNGULARProduct design and design systems with tokens and components for Banco Santander, Oysho and AT&T.
2022
Guest TeacherInstituto TramontanaTaught the technical programme on design systems: four hands-on sessions to plan and run a design system inside an organisation.
2021
UX ConsultantRedbilityUser research, website audit, information architecture, wireframes and prototype testing for Acciona.
2019–2021
Product DesignerALUXIONResearch, concepts and design of digital products, design systems with tokens and components, prototyping and A/B testing for McKinsey & Company, ASISA, Asitur and other clients.
2019
UX/UI DesignerBABELInterface design, development assets and web and mobile concepts following iOS and Material guidelines for Agencia Tributaria, Banco Santander, FREMAP and LivePerson.
2018
Visual & Interior DesignerPlugIn Studio3ds Max rendering, graphic and editorial content, case studies and project documentation in Guadalajara, Mexico.
2017
Web & Graphic DesignerArtesanía ChopoOnline and offline design: web graphics, catalogues, flyers and banners, product photography and image editing.
2017
Participant, Explorer Young People with IdeasExplorer – Banco SantanderBanco Santander’s entrepreneurship programme, with training and mentoring to take projects to market.
Visual DesignDesign SystemsInformation ArchitecturePrototypingDesign TokensUser ResearchComponent LibrariesWireframing
HTMLCSSGitHubGitLabDrupal
2025–Present
Wide range of coursesShift+R PROYear-round programme for designers: live classes, monthly workshops and an active community covering design systems, AI for design, advanced Figma and agent-based workflows.
2025
Design and implementation of Design TokensDesign Tokens in SpanishTokens as a single source of truth: tokenisation in Figma, syncing with GitHub, Style Dictionary to export across platforms, and dark mode strategies.
2024
Digital accessibility for UX/UI DesignersA11YCampDesigning accessible, usable interfaces, spotting technical limitations with development, and meeting accessibility regulations.
2024
DesignOpsInstituto TramontanaOrchestrating design inside organisations: workflows, bottlenecks, communication and sustainable team performance.
2023
Design Systems Documentation: The rhythm of day to day with Figma and ZeroHeightTheStarterHow to keep a design system’s documentation useful day to day, with Figma and Zeroheight working together.
2021
Design SystemsPossoPlanning, building and governing design systems: an audit turned into tokens, foundations and components, with full documentation. Project: Lisbon Design System.
2021
Service Design Fundamentals CourseUXER SchoolService design basics: looking at the whole service, from user journeys to service blueprints, not just the screens.
2021
Design Systems CourseMr. Marcel SchoolHow to plan, build and maintain a design system: foundations, components and how teams adopt it.
2015–2019
Integral Design & Image ManagementRey Juan Carlos UniversityMy degree: graphic communication, product and space design, and brand image management.
2018
Integral DesignITESO – Universidad Jesuita de GuadalajaraExchange in Mexico on a Munde Scholarship: projects across product, graphic identity, UI/UX and spaces.
2017–2018
KommunikationsdesignHochschule RheinMainErasmus year in Germany: event and exhibition design, editorial design, game and interactive design, and motion design.
FigmaTokens StudioSketchMiroFramerWebflowNotionExcel
Advanced Motion DesignAI-Assisted Design ToolsDesign Leadership
What clients say
Real feedback from amazing clients I've worked with
“Thank you for all your hard work so far, we really are so happy working with you. You have brought our idea to life and it looks amazing, we always get compliments of how great the UI looks. Looking forward to carrying on the journey.”
A
Asher Goldberg
CEO and Co-Founder @ Festy
Featured In
Some of the talks, workshops and creative explorations I've contributed to
Each experience is designed to inspire and foster innovation, showcasing my passion for design and collaboration.
ProjectSpain Design Systems
Present
WebinarInspect & Reflect: Human Interface Guidelines
2025TalkMeasuring Love: Data and Metrics in Bumble's Design System
2025TalkDesign System Talks
2025WebinarUnboxing Salesforce Design System
2025WebinarInspect & Reflect: Nord Design System
2025InterviewHow did I get there? with Beatriz Martins
2024PodcastWhat the hell is design? Design, Design Systems and DesignOps
2024PresentationThe Revolution of Creating a Design System Workflow
2024WebinarDesignOps Talx Adevinta #13 – Design Tokens (Colors)
2024WebinarSynergy Unleashed: Design Systems and AI Solutioning
2024WebinarUnboxing Design Systems – Apple Human Interface Guidelines
2023PodcastDesign Systems in Practice with Beatriz and Pablo
2023WebinarPresentation of Beatriz Martín Project (Sngular)
2021InterviewInterview with Beatriz Martín, Senior Design Systems Designer
2021